It’s 2019, and content is STILL king. Outranking your competitors means you have to step-up your content marketing game this year.
Content connects us to our audiences, making it the core of digital and social media. It’s how we’re connecting with everyone else and it’s how we’ll continue to communicate.
Marketers are now becoming smarter, and the competition is tougher than it has ever been. Trying to grab attention from readers’ calls for innovative digital actions and smart marketing solutions.
Mastering the art of content creation for 2019 means having a deeper relationship with your readers, resulting in higher conversion rates.
We’re going to discuss the top 8 content marketing trends you shouldn’t ignore this year.
Voice Control and Search
While keyword optimization is definitely important, it’s also time to take it a little bit further. Think about how your audience will construct the question to ask Siri or Amazon Echo.
There are big changes this year, and voice search is one of them. You don’t have to optimize all of your content for voice search. However, leave a portion of your content for that intent. It should answer questions with abrupt answers.
Having a mobile-responsive website is already a given, but it’s now more crucial. People look for answers using smartphones, it’s only logical to say Google favors mobile-optimized websites in their rankings. Pay close attention to this trend, it’ll only go faster from here.
New content formats
2020 is the year of video marketing. Be open to new formats of communication, whether it may be through podcasts, audio, or short clips.
Experiment with what the latest technology has to offer. Bots are becoming a popular choice for marketers to provide customer service, maybe you should give it a go?
From this year forward, true marketing success is only achievable by having guts to take a leap of faith. Research on new mediums you can try, and if it’s not working, find a new one.
If you’re used to uploading a 2,000-3,000 word article on your site, try publishing a 750-word article. There’s a possibility bite-size formats may work on your demographic, and vice versa.
It’s similar to other forms of marketing. If you’re the only experience is through online marketing, engage with clients’ offline via tradeshows and expos.
Top Class Signs and Printing offers high-quality vinyl banners for advertisements. We print your company design in high-resolution, so you can attract more clients in shows and other events.
The more personal and relevant the content is to the consumer, the higher the chances of them purchasing your product.
In other words, just make your own content. Write from experience, and utilize your own ideas. If you aren’t familiar with the topic or you’re running short on content, hire an expert to write it for you.
Lazy marketers can no longer low-ball Google’s algorithm, you have to add your own unique spin to the content. What do you have to offer that the others don’t?
Clickbait articles no longer work in 2019, decision-makers are looking for real content that can provide them value. Earn their trust and you’ll get a solid following base.
Working with influencers is not a new marketing strategy. However, its rampant popularity for businesses of all sizes is often misunderstood.
There’s no need to pay expensive celebrities to work with you, it’s more practical to work with local leaders in your niche.
Take time to check the people around, it could be your employee or a loyal customer. Anyone could work as your brand advocate, taking advantage of content marketing trends for 2020.
Create a marketing plan
Before you start posting, create a solid content plan to follow. This helps you set your priority and achieve business goals within a given timeline.
Smart digital marketers continuously pursue plans, and religiously follow their content calendar to continuously engage with their audiences throughout the year.
While feeding social content spaghetti on Facebook and Twitter may be an effective strategy to generate more traffic, that’s no longer the case in 2019. Creating genuine content from scratch is the only way to win.
Data comes first
Your marketing tactics are firstly data-driven. This is how you protect yourself from falling into the deep web of non-ranking marketers.
Take into consideration how well much value you’re providing to clients, and the only way to know that is by studying data.
Developing a content plan based on data means you’ve won half the marathon, it saves you time, and you give you the luxury to try on new mediums. Ultimately, it enables you to maximize content marketing trends for 2019.
Written content is the best
Written content is better than other forms of communication. While it’s true that Snapchat and Instagram are definitely cool platforms to communicate with the audience, content is still writing.
It gives your company a more professional appearance, attracting new and returning clients to your company. Most digital marketers aren’t adept in the art of writing since it isn’t their field of expertise, so hiring a professional writer to express your thoughts into words is the best course of action.
Brands are maximizing the use of video in their content marketing strategy because of how interactive they to the audience. Just like with regular videos, live videos are just as effective for marketing.
Live streaming allows you to connect with your customers in real-time, which is a gateway to building loyal customers to your brand.
Wrapping It Up
Increasing brand awareness in the midst of hundreds of other competitors is a daunting task. However, it’s not impossible. Consistently following the top 8 content marketing trends allows you to swift through competition.
The most important part of the marketing industry is by adding value to your audience’s lives. If every content you put out adds value, you’ll be at the top of your niche in due time.