Best tradeshow giveaways for your business
Tradeshow giveaways, promotional items, should always be a part of your tradeshow budget. Not all promotional items are created equal and your giveaways should vary based on your industry. However, there is a science to tradeshow giveaways and what type of promotional items you should take to your tradeshows. To be exact, you need 3 types of tradeshow giveaways.
Your “everybody” giveaways
This giveaway is your least expensive promotional item; your cheap promotional item. What this means is it is your pens or your mints. These are the items for the people who are just collecting freebies, but you still want to give to. Why would you want to reward the cheapos? Well because the fact that they are at the show you are exhibiting at means that they are in your target market or know someone who is. They will take this home or pass it on, but your branding will remain in front of them and/or their peers. And that was fifty cents well spent my friend.
Another “everybody” giveaway is the tote bag. Tote bags are the best because everyone needs them at the show to carry all the stuff they collected and when you are the booth with the branded bags, well you are the star. I know you have been at a tradeshow and heard “hey, where did you get this bag?”. You can be that booth! This also gives you the opportunity to stop the person and introduce them to your products or services. Added tip, prefill all the tradeshow tote bags with your catalog, flyer, and/or coupon.
The potential lead giveaways
This is most likely the person you are exhibiting for, your ideal lead. This giveaway is mid-range priced and should be relevant to your services/product, to your industry. It should also be relevant to your target market and their interest because you want them to use it and for your brand to remain in front of them and their peers. For example, if you are a bank and you are exhibiting at a home show, something for the home like a branded candle or a lunch container would be the best option. These promotional items should remain under your table or somewhere away and given on a per person basis. What it means is that you should give these as a “thank you” after a lead spend valuable time speaking with you.
This is the best giveaway, because you just closed a deal! This giveaway should cost you more, but you won’t have to buy as many. This is for new clients whom just purchased your products or services. A great gift at the show after closing the deal will make you stand out, set your company apart, and you will have a client for life.
So yes, even picking tradeshow giveaways has a science to it but it can be rewarding if done properly. We offer a great variety of promotional items, but it might be easier to reach out to us for help.
Tradeshows are a big expense but can be very rewarding if done correctly. Follow these steps for your next tradeshow and see the difference it makes in your ROI.
Please feel free to reach out to us for all your tradeshow needs.