Brochures tell your story in the most engaging way.
Brochures are still here because they’re tangible and they make an immediate impression. Those who receive your brochures will only do two things: keep it or lose it. If they keep it then it means they’re interested and are considering your business, and your brochures will, later on, be used to contact you.
But here’s an interesting thing: people don’t usually accept printed materials such as brochures if they’re not interested in your products or services in the first place.
It’s loosely targeted but it connects with the right people.
Compared to digital ads, highly engaging brochures elicit undivided attention to its readers. People really take the time to understand what’s in your brochure and guess what, they read it!
The power of brochures is too big to capture with words. Order your own custom brochure and see what it can do for your business today!
Increase your walk-ins
Running a restaurant? Use creative visuals or discounts to establish an instant connection with your audience. With a mouth-watering brochure, they’re sure to stop by! Use tear-off coupons or limited time offers to make your campaign more effective.
Easy to integrate with digital
You can print unique scannable QR codes that open your website or social media. You can also print special barcodes that your audience can use to pay you if they want to order online.
Multiple distribution channels
Brochures placed in strategic places such as kiosks, bulletin boards, trade shows, fairs, and exhibitions will surely reach the right people who need your expertise or products. You can also display them in your reception area so your customers get to know you better.
More descriptive in nature
Because of the audience’s limited attention span, it’s difficult to write descriptive ideas on social media ads, and it’s harder to make people click on something. But with brochures, you can make enough space and get enough attention to make sure your audience captures your message and your offer.
Types of Brochures
Make a brochure so good that no one will dare throw it away. There are many types of brochures to choose from, below are a few of the brochures we’ve made to inspire you.
Foil stamping on paper gives it an elegant sheen that immediately sets it apart from other brochures. This premium look is perfect if you pair it with embossing or debossing to complete the look.
You may also have it custom stamped with patterns or your logo to give it a premium look that will really make your audience go wow!
They say first impressions last, and it really does especially for brochures!
Embossing gives your brochure an irresistible texture that makes it look like it’s from a royalty. It immediately makes your product or services high end, special, or upscale because it’s rare and it’s amazing to the touch.
It’s the best match for foil stamping because it will give your embossed paper a 3D effect.
Die Cut or Custom Size
If you’re the out-of-the-box thinker or a brand that fosters creativity among its audience you can add specially cut paper or edges. You can also choose to have a uniquely shaped brochure that matches your brand personality.
As an expert brochure maker, we also cater to requests for brochures with custom sizes.
Custom inks really make your brochures stand out because people normally associate brands with colors and their smell.
There are three types of custom inks to choose from:
This is ideal for glossy coated stock to help maintain the color. If you’re looking for cheap brochure printing that will gather amusement from your audience, use metallic ink. Metallic ink There’s a wide variety of colors to choose from and it’s way more affordable than foil stamping.
Spot UV printing
Spot UV printing is a popular technique that uses ultraviolet (UV) coating to create a glossy finish. You can apply UV coating to accentuate certain images like your logo, product, etc.
If you want to be out of the norm, using special folds can also be a good way to convey your message. If you want to show unique graphics or stories with style, you can use each fold to depict a scene.
We are knowledgeable of the different kinds of brochure folds and we also make brochures with pockets so you can insert other special marketing materials like your coupons, discount cards, etc.
Special coatings not only make your brochures look amazing, but it also provides the paper some form of protection from smudges, dirt, or fingerprints. If you’re mailing your brochures via direct mail or EDDM, you’ll want it to have a special coating.
Different coatings are applied in different finishes, textures, tints, or thickness depending on the level of protection and the kind of visual or tactile effect that you want to achieve. Overall, special coating enhances the appearance and protects the color of your brochures from damage during handling.
There are 3 types of coating usually used:
A water-based coating results in a low shine and smooth appearance and it provides higher abrasion and rub-resistance than UV coating. An aqueous coating seals the ink from exposure and is less likely to yellow. This type of coating is highly recommended for brochures with metallic ink prints as the seal it produces prevents them from tarnishing.
UV coating provides the glossiest finish- it’s almost wet-looking, and it is achieved through the use of ultraviolet light. Exposure to UV light quickly dries up and hardens the coating.
UV coating provides the highest abrasion resistance but it may crack when folded due to its thickness and hardness. You’ll need to use a UV-compatible ink if you use this coating.
It is perfect for product catalogs or photography brochures because they make the colors deep and stand out. It is mostly applied as a spot coating but it’s also applied on the entire printed sheet.
Despite that, UV coating is not a good fit for metallic inks, foil stamped paper, or anything that needs to be written on.
Through the use of variable data printing, we can print the addresses right on to the brochures and send it to USPS who will then forward it to the customers.
This way, you will not need to do any handling and your promotional materials go directly to your target market’s mailbox. This is the best option if you’re running a direct mail campaign.
However, only brochures that meet USPS standards can be sent which is typically just tabbing. We can help you design standout brochures that get through USPS in its best condition while you stay within your budget.
A brochure can be used both as an informational and promotional material. Aside from featuring your products or services, it can be used to explain your organization’s vision and purpose, FAQs about your organization, and to provide them information about your programs and events.
2. What can you do with brochures?
Brochures can be used for direct mail or USPS EDDM. It can also be used as attachments to proposals, inserts in press kits, handouts in workshops, materials during meetings or seminars, etc.
3. What paper is best for brochures?
The answer mostly depends on your budget and on the final product that you want to achieve.
Paper stock is inexpensive, lightweight, and easier to fold. It’s also easy to mail on envelopes. Cardstock is thicker but thinner than a paperboard. It can be mailed without an envelope and it’s generally more durable than paper stock.
Matte finish is good for the inside pages because the text is easier to read than the glossy ones.
4. What is a good paper weight for brochures?
90gsm is what’s commonly used in inner magazine pages. 170-300gsm is one that’s commonly used for business brochures. 170gms papers are a bit heavier than normal office paper, so they’re good for the inside pages of your brochure. If you have more pages to print, you have to start with a lighter paper so they’re not as bulky.
5. How do you structure a brochure?
The basic elements of a good brochure are: (1) a grabbing title or a statement of the problem, (2) the bigger problem or supporting details, (3) introduction to the solution (your product/service), (4) testimonials, (5) a call to action, and lastly, (6) contact information.
So, you have to first identify what you want your target customers to do for your CTA (call to action). Do you want them to call the number that’s on the brochure or go online to buy something?
These things matter when you design your brochure.
6. Can a brochure be a booklet?
Brochures and booklets are printed the same way. However, booklets oftentimes have more pages and brochures can be just a single piece of paper folded differently.
7. What size paper is a brochure?
The size of your paper brochure depends on the kind of fold you want to achieve. If you want to have the typical tri fold brochure, the standard size is 8.5×11” or the normal letter format. 8.5×14” has extra 3in in length and it’s also used for trifold brochures. Tabloid size 11×17” is used for half fold brochures.
8. What should a brochure contain?
Aside from the imagery and the content, never forget to include your company’s contact information (phone number and email). When creating a brochure, you must first identify the reason why you’re making it, such as whether it is for informational or for promotional use.
9. How do you format a brochure?
The format of your brochure is determined by its purpose and the amount of content that you needed to put into it. Once you figure out what kind of brochure you’re going for (half fold, tri fold, booklet), then you can start working on it page by page.
There are many kinds of software that you can use to design a brochure, if you need help you can always consult with us so our team can help you format your brochure.
10. What is the minimum size for EDDM?
EDDM offers a wide range of sizes, but for tri fold brochures the most popular size is 4.25×14”
11. Do you have color matching service?
No, all jobs are printed CMYK which matches as close as possible to the colors the machine recognizes. If order a big run, sample prints may be ordered.