St. Louis

How to choose a printing company for your marketing materials?

High quality marketing material is of immense importance if you want your branding efforts to be effective. In achieving this, the printing company that you choose for the job has a significant role to play. That’s why, you should be careful in choosing the printing company to ensure that your investment on branding products pays off well. There are certain things that you must consider while short-listing a company to undertake the business printing jobs in St. Louis, Missouri. Ask yourself the following questions before handing over the job to a company.

Can they handle all your printing needs?

In branding, consistency is the key. Each and every element of your brand communication should have the same look, same appeal, and should convey the same message. This means, all your marketing materials should have the same look and feel. This is possible only if the same printing company is handling all your printing jobs. They should have the capability to undertake all kinds of commercial printing jobs like, printing cheap postcards, to expo displays, custom table covers, and premium business cards. If all your printing requirements can be met under the same roof, then that company in St. Louis, Missouri is the ultimate choice for you.

Can they undertake full color printing and high quality printing?

Not every printing company in St. Louis, Missouri has the required expertise and infrastructure to carry out full color printing or high quality printing. Only a well equipped printing company can handle requirements of high end printing like premium business cards. It is important for you to choose a company that has these capabilities, especially if you intend to spend a good amount on your branding material. Also, see if they can undertake other jobs like apparel printing and making custom embroidered shirts as well. This can help you in getting your branding done on some apparel like T-shirts.

Do they have a wide choice available in materials like expo displays and promo products?

If yes, then this is the right company for you. You need to have a wide choice if you want to select the best suitable promo products for your target audience, or the most appealing expo displays for the trade fair. In case of expo displays, see if they offer different styles like retractable banner stands, back wall displays, pop up displays and triple banner stand.

Do their prices sound reasonable?

Take quotes from various printing companies, and select the one which offers the highest quality printing, widest choice, and reasonable prices.