Postcards are essential in any direct mail marketing campaign. They are cost-effective and simple to design and send. Receiving a direct mail in the form of a postcard offers an interesting way to gain attention. Postcards stand out since people do not receive much mail anymore. With a well-planned postcard marketing campaign, it can drive good results ranging from event growth, subscriptions to event attendance.
Full-color print on front or both sides
Free gloss aqueous coating
Optional UV coat for additional shine and toughness
Postcard printing can help boost the marketing of your business
When it comes to spreading the word about your business, you might want to try out a marketing campaign that involves postcards. Although most people think of images of nature or a tourist spot upon hearing about postcards, they are a vital tool when it comes to direct mail marketing.
If you are going to incorporate postcards in your marketing campaign, you might want to check out the postcard printing service by Top Class Signs and Printing. As one of the best postcard printing service providers around, rest assured that you will get postcards specially crafted by professionals with years of experience in the field to your preferences and conveys what your business is all about.
When planning your postcard marketing campaign, an important consideration is your budget. Although postcards are cost-effective, not planning ahead will result in higher expenses. As for the content of your custom photo postcards, it is also important but the ideal design is vital as well. Remember that the overall design must be simple and clean.
Full color foil is unlimited foil metallic finish.
Add a touch of shine to make it pop!
12 pt., 14 pt., 16 pt., 18 pt., 24 pt., 32 pt. and 48 pt. options.
Custom postcard printing options
Custom postcard printing will make your business stand out. Let us take a look at some of the available customization options to add a touch of style to your postcards.
Foil stamping. Add this touch of style to your postcards to make them pop with additional visual and tactile appeal. This printing technique involves using a heated die and pressure to adhere foil into your postcard.
Embossing. With embossing, it imparts depth to your postcards. This involves using a pair of dies to press a design that rises above the paper surface, adding dimension and tactile appeal.
Die cuts. With die-cutting, it involves cutting a specific image or shape into the card to visually call out your brand, offer, or message.
Pantone inks. Choose a specific color for the elements of your postcard.
Metallic ink. This provides an eye-catching substitute to foil stamping that imparts a subtle reflective property to enhance the look of your postcards.
Recycled paper. You can choose 100% recycled paper as a way to help the environment.
Rip cards/tear cards. With the perforation on your postcard, it provides your customers with a physical offer they can bring back to you. This is a great way to improve engagement with targeted clients.
Spot UV. High gloss coating on specific areas of your print
Ways to make your postcard marketing a successful one
Before considering postcard printing service, there are important considerations to bear in mind to ensure the success of your postcards as part of your marketing campaign.
Deciding on a clear headline is the first step. You should clearly communicate your product or service in a direct single statement. Make sure to keep it clean and avoid overwhelming your postcard with too much information or visual clutter.
Clearly define the objective of the piece and share the specifics. Using bullets and benefits lists are recommended techniques to keep the information organized. Lastly, every marketing piece requires a clear call-to-action. At this point, simply tell your targeted audience what to do next. You can do this by including URLs or QR codes for easy access to your website.
How to make your postcard design stand out
With the help of our postcard printing service, rest assured that your postcard will stand out from the rest. Whether you are going to choose a 4×6 postcard printing option or the double sided postcard printing template, our experts can guide you along the way with the help of these tips.
Go for high-quality images, but keep it minimum. Take note that your objective is to attract leads. Simply choose one or two suitable images that are intriguing and urges them to learn more. You can also use quality card stock. This is an affordable option that can make a good first impression.
Use the bold text on your postcards. Remember that it is vital to make an impression stick and the best way to do this is to select bold text and high contrast colors. Our professionals can help you find the ideal, polished look that coordinates with your business theme. Go for special papers and finishes. Although they tend to cost more, oversized custom postcard printing template and the tear-off options can be cost-effective in achieving a higher response rate.
The final component in a successful direct mail campaign is to get your postcards in the mail. Our professionals can handle this task for you.
1. What are the standard postcard sizes?
The available standard sizes for the postcards include 4.25″ x 5.5″, 4″ x 6″, 5″ x 7″, 5.5″ x 8.5″, 6″ x 9″ and 6″ x 11″.
2. What are the color choices for postcard printing?
Our professionals can create the ideal postcards in full color on both sides, full color on one side, full color plus Pantone spot colors, or two colors on the other side. You can also go for a black and white design.
3. Is custom postcard printing available?
Yes, we offer custom postcard printing in sizes that you want.
4. What are the available coatings for the postcards?
Aqueous coating is available for free. Other coating options offered include UV coating (Spot or Flood) and Soft Touch. With Spot UV, it provides a shiny, durable coating to protect images or focus a dedicated piece in your message. As for the Soft Touch option, it imparts an impressive texture to make your postcard stand out.