The top 3 reasons you need custom signs for your business
When you are opening a new business or a new location, you want to save as much as possible but signage for your business is an investment. You should not look at your business sign as an expense because it’s a part of your branding and marketing. Companies that build brands are shown to have a higher per transaction value than a no brand business. So, you should not cut costs on your signage for your business.
A front store sign and a reception sign are the basic signs every business should have but should not be limited to that.
The type of business you have and whether you have traffic in your location also affect how many signs your business needs.
The top 3 reasons you need custom signs for your business:
You need custom signs for your business to look professional
First impressions are everything in life, no matter which aspect, the same goes with your business. If a client or a prospect is looking for your business location and you have no sign, they will not only get frustrated, assume you are out of business or that your business could not afford one.
This will decrease the value they hold for your business and even trust in your company’s capability to help them with their order. The same goes if you have a broken-up sign, faded sign, or cheap looking sign.
You need custom signs for your business for 24/7 visibility
No matter where your business is located, there is always some type of traffic that may be potential leads. By having a front store sign or warehouse sign, you will increase your visibility with no additional effort. To best serve this having a sign that lights up at night increase visibility and conversion dramatically.
60% of businesses reported average sales increases of 10% or more by adding or updating their signs.
You need custom signs for your business for recognition and branding
Custom signs for your business not only help with branding but also recognition. It is an additional way to show off your brand to clients and prospects. It allows you to build trust in your business and reinforces your message.
Custom signs in your business also allow you to reinforce your brand and messages. Custom signage can be more than just your logo, it can be your mission statement, services, specials, or anything else you want to share.
Custom signs are a big part of a business’s branding and marketing and too often get dismissed by smaller companies. The thing is that in the long run you are not saving but rather losing on an investment. Also, as your business evolves, so should your customs signs to be a current representation of your brand and message.
Whether you are looking for an indoor sign for your business or an outdoor, front store sign for your business, Top Class Signs and Printing can help you find the best option based on your allowed requirements, preference, and budget. We cover signs in Miami, signs in Doral, signs in Broward, signs in Hialeah, and more. Contact us for a quote.