How Can They Help Your Company?
Giving away company promotional products is one of the oldest and most effective marketing methods of all times. These promotional gifts call for only a small expenditure, but the return on investment is quite high. The most commonly used company promotional products are pens, diaries, pen holders, chocolates, and T-shirts. These gifts motivate the recipient to perform a certain action that may be favorable to your business. These gifts may prompt the recipient to visit your booth at an expo, try out your product or form a good opinion about your company. Here are some ideas on using company promotional products as an effective strategy to promote your business:
· Give away promotional products that have a functional value: It is important that you choose the gifts, which are of some use to your potential clients. You would not like the gifts to land up straight in a dustbin, so make sure that the company promotional products are such that people can use it in their daily lives.
· Get your logo and message printed on the promotional items: The whole purpose of giving away gifts to your potential clients is lost if you do not do adequate branding on the product. Let the gift be a representative of your company, and make sure it sends out a clear message prompting the recipient into an action.
· Choose tradeshow giveaways that can act as daily reminders: There are some products which a person can use daily, and every time he or she uses the product they will be reminded of your company. Some products such as pens, calendars, and diaries make a great choice for a promotional product.
· Use company promotional products to advertise and spread a word: Imagine a person wearing a T-shirt carrying your company logo while jogging. There will be at least 50 people who would watch him, and notice your company logo. Such products act as walking billboards for your company.
· Give promotional products not only to the potential clients but to the employees as well: The purpose of a promotional gift is to advertise your brand. Your employees are the best people to endorse your product and brand. For instance; a situation where your sales team carries a pen or diary bearing your company logo. They will meet many hundreds of people including your potential clients, and each one will notice the logo and message.
These ideas should help you use tradeshow giveaways in a way that the ROI is maximized.
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