Direct mail marketing is one of the best ways to reach out to new customers and bring back old customers too. One of the most cost effective campaigns is to use a mailing postcard. You can print cheap postcards that do not sacrifice anything in design and professional appearance. Using online templates or uploading your own design, the only thing you have to keep in mind is the space requirements for addressing and postage. Full color postcards are an excellent way to have seasonal campaigns to offer limited specials. Postcards are also good for general communication to keep your business in the forefront of your customer’s minds.